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"Maximum Exposure on Low Cost Internet Ad"
from: (Make the most of a low cost Internet advertising method)Advertising had long since been a major determinant of a business' success. This would include the presentation of the product / service to the consumers. What really matters is how it is presented to the target market to be able to capture it.
Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.
What may be its advantages over other proven medium like the best-selling TV ads?
Advantages
1. Low Cost
Eventhough the Internet ad might be viewed as "classy" or far-reaching, as compared to other medium, this is far cheaper than most. Internet Ad Packages are offered for as low as $29.99 for a one-month run-time period.
2. Capture market
Should your product / service aim to cater to the younger generation or the corporate-oriented ones, Internet ad would be best since they would always be "hooked-up" into the net surfing sites that might have a link to your very own. Result, a great number of "hits" on your site!
2. Hassle free
All you would ever really need is a PC (and some knowledge and bright ideas in forming your site) wherein you could open your site, search for the best Internet Ad package, and check / update the status of your ad. You may actually never have to leave your home to advertise!
3. Updated ads
Unlike the TV ads that need to be updated on a regular basis, Internet ads may run for quite some time without the need for change. If so, change in the site is very minimal and may be done easily at home.
Disadvantages
1. Scope
Limited market may be captured if one would solely use the Internet Ad for advertising. Although most people now are into the use of technology, i.e. surfing the Internet, still, majority of the average consumers still relies on the old form of advertising as a means of gathering information about certain products / service.
2. Additional cost
If one would enlist the help of another professional or establishment to produce the site for their product or service, this would entail additional costs on the part of the entrepreneur.
Given the stated list of advantages and disadvantages about low-coast Internet Ad, an entrepreneur may now weigh in its applicability to his / her product or service.
The aim of Internet ad is to offer the widest range or "Maximum Exposure" of the brand at the least possible cost. Now, does that not sound good or what?
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Advertising Business Internet Online News
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion - MarketWatch
 Earthtimes (press release) | Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion MarketWatch - NEW YORK, Nov 20, 2008 (BUSINESS WIRE) -- The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet ... Q3 Online Ad Revs Rise 11%--Less Than Half Q307 Growth Rate: IAB The Internet Radio Association Online Advertising: A Glimmer of Light? |
Compromise On Search Deal With Microsoft Could Lift Yahoo - CNNMoney.com
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Wall Street Journal Invades News York Times' Ad Turf (Update3) - Bloomberg
Wall Street Journal Invades News York Times' Ad Turf (Update3) Bloomberg - The next key battleground may be the Internet. Nytimes.com offers stories for free, while WSJ.com charges a fee for premium business content. ... |
Yahoo Said to Continue Discussions With Time Warner (Update1) - Bloomberg
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Google sees strong shift towards online ads - Hindu Business Line
Google sees strong shift towards online ads Hindu Business Line, India - 21 Google India is seeing a very strong shift towards online advertising, and more so in the face of a slowdown, says Mr Parminder Singh, Business Head ... |